Spicing Up Your Marketing

by Shaun R Smith on November 2, 2010

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It’s that time of year again: time to start planning for next year.  In the last two months of the year, we start to reflect on what worked and what didn’t for the previous year and begin developing our plans for next year.  As I was working on my marketing calendar for next year, I wanted to share some interesting discoveries.

Review the Past

See what you can learn – but don’t dwell.  What worked?  What didn’t?  Where did you get your highest return on your time and money in marketing?

I was working with a client yesterday on this process.  We created a simple table with the marketing strategies listed in rows down the left and across the top were the last three years.  We then created one table for number of clients by strategy by year and one table for the revenues generated.   In her business, the gross profit margin is consistent – but if you don’t make the same amount of profit per revenue dollar you bring in, take the time to create a third table of profit by marketing strategy.  Sometimes where you generate your revenue isn’t where you make the most profit.

Brainstorm New Ideas

I found a resource listing marketing ideas that I used to spur my creativity.  Of course you are going to continue with strategies that are making you money.  But what new marketing initiatives could you try?  What is working for your competitors?  What could you do that no one else is doing that would give you a huge edge?  What advances are there in technology that will affect how you communicate with your customers and prospects?

Put the Plan Down and Execute!

Now it’s time to actually execute.

1. Review

2. Plan

3. Execute

Once your calendar and marketing plan are completed for the upcoming year, all that’s left is for you to go out and get it done.

Good luck.  If you have any questions or need any help, please do not hesitate to contact me at my office – 646-862-1710.

Photo by: Jacob Boetter

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